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Our goal is to achieve great financial results through flawless execution every day. To achieve this, we are relentlessly focused on operational excellence, which we define as delivering quality products that our customers want and are willing to pay for, and doing it at the lowest possible cost.


In 2016, each of our businesses met or exceeded the aggressive operational excellence targets we had publicly committed to achieving.

For 2017, we set new operational excellence targets for each business. Across the company, employees are working to achieve our performance goals by driving improvement in areas such as uptime, reliability, throughput, energy efficiency, productivity, maintenance, and delivering the most value for every acre of land we own.

We also remain focused on developing our people to ensure we have the right leaders in place now and in the future to deliver great results.


When we achieve great financial success, it drives value for our shareholders and at the same time fuels our ability to attract and retain top talent, support our communities, and continue to invest in responsible management of our timberlands and manufacturing facilities. We define great financial results as:

  • Consistently outperforming competitors in each of our businesses. 
  • Generating total shareholder return that is the best in our industry.

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